In 1898 flute glass company a young worker Alexander Sam’’s girlfriend dating with his girlfriend, wearing a dress, appear hip socket type, waist and leg ministry is fine, it’’s very nice. After dating, he sudden inspiration, according to his girlfriend in the skirt of image design a bottle. After countless times repeated revision, and will not only have very beautiful, bottle design is like a graceful girl, he put the bottle into just a glass of water capacity design. Bottle trial-produced, public appreciation. The business is Alexander Sam’’s Patent Office immediately. When the Coca-Cola policymakers candler in markets saw Alexander Sam’’s design, the glass that is very suitable for after a glass of coke. After bargaining, finally the Coca-Cola company with 600 million dollars buying this day. Want to know in 100 years ago, 600 million dollars but a huge investment. Alexander Sam’’s design not only beautiful, but also the bottles used very safe, easy to grip. More side, the basal part of the bottle, grain is twisted like girls wear skirt of stripe, And through the middle of the bottle is plentiful, like the girl satisfactory hips. In addition, because the structure is a bottle of small, when it is under the cuhk full-dress Coca-Cola, the sense that gives a person is the component of many. Alexander Sam’’s design by the Coca Cola bottles as the packaging, coke sales growth in two years time, sales volume doubled. Since then, using Sam’’s glass as packaging of Coca-Cola, and quickly began selling American popular around the world. 600 million dollars for the input, the Coca Cola company has brought hundreds of millions of return. |
